Built and run by experienced operators.

Jacob has been scaling marketing programs for over 7 years on both the agency side and in-house. As a Senior Demand Gen Manager, he acts like a member of his clients' marketing teams and will go above and beyond to get the results that they are looking for.

Jacob has spent millions of dollars of ad spend across Google, LinkedIn, and Meta on paid ad programs that have led to 50%+ increases in ARR and over $100M raised in private equity. When he's not writing creative briefs for a new split test or running strategy sessions with his clients, Jacob enjoys spending time in the sun in Tampa, Florida where he lives with his wife Caitlin and their dog, a mini schnauzer named Reggie.

Cindy has 12 years of experience driving leads for B2B companies, both in-house and at agencies. She has managed paid media for brands like AT&T Cybersecurity, Insights Learning & Development, and Wiley, optimizing campaigns across Google, Bing, LinkedIn, Meta, and Reddit.

Outside of work, Cindy is a mom to three little ones and has two lazy labs. She runs on ice-cold energy drinks, a good heated blanket, and a passion for sloths.

Dennis brings over a decade of digital marketing experience, running full-funnel coverage for both D2C and B2B clients. After starting out at ad agencies, he moved to in-house work for B2B tech clients, most recently with Software AG & ProcessMaker.

He's a huge data nerd and loves to present actionable insights that helps companies move their business forward. When he's not lost in Excel, Dennis is spending time with his amazing wife, his giggly son, and his attention-seeking labrador. Dennis is also a huge movie buff and a proud Michigander.

Mike has spent the last decade driving revenue for B2B SaaS companies through full-funnel demand generation, paid media, and marketing ops. He's led growth efforts both in-house and as a consultant, running Google Ads, LinkedIn Ads, and integrated campaigns for startups ranging from Seed to Series B, as well as PE-backed organizations.

Whether it's scaling up a new growth motion from scratch, optimizing an existing strategy, or entirely shifting an entire organization from product-led to sales-led, Mike brings technical & marketing acumen to help both founders and marketing teams operate with clarity, focus, and measurable ROI. Outside of work, Mike is an avid golfer (currently a 19 handicap), gardener and home cook.

Janelle is a senior performance marketing leader specializing in B2B paid digital strategy, ops, and account-based marketing. She has built and scaled full-funnel marketing programs across Fortune companies in data, information services, and fintech, with additional experience spanning agency and nonprofit environments. Her expertise spans paid search, social, programmatic ABM, SEO, and ops — consistently translating strategy into measurable growth.

When she's not working on building and executing client strategies, she loves traveling, gaming, watching a lot of movies and reality television, and hanging out with her husband and her siamese cat, Arya.

Belle brings 10 years of digital marketing experience helping B2B companies grow. Across both agency and in-house roles, she has led demand generation, PLG, and performance marketing across a range of industries. She has a strong track record of using channels like Google, Meta, and LinkedIn to drive measurable growth and loves translating data into smart, actionable strategies that help businesses move forward.

When she's not deep in campaign performance, Belle enjoys staying active at the gym, singing, watching movies, and spending time with her husband and her adorable but mischievous pomsky.