Demand Decoded

Real insights from the trenches. No fluff, no theory. Just practical, proven strategies and tactics we use with clients and what we're learning along the way.

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FeaturedPaid Media· 9 min read

The 2026 LinkedIn Thought Leader Ads Playbook

We pulled 15 months of data across our B2B SaaS portfolio: 17.4M impressions, 6,280 ads, $3.5M in spend. Thought Leader Ads out-hit standard ads by 6.9x on CTR. Here's the full playbook.

The 2026 LinkedIn Thought Leader Ads Playbook

FeaturedInsights· 5 min read

Stop Measuring Your B2B Paid Media Strategy by Cost Per Lead

CPL only tells you what it cost to get someone to fill out a form. It tells you nothing about what happened after — and optimizing for it is quietly killing your pipeline.

Stop Measuring Your B2B Paid Media Strategy by Cost Per Lead

FeaturedInsights· 5 min read

What I Learned About Thought Leader Ads in 10 Minutes

You're scrolling LinkedIn and see a post that stops you in your tracks. It's authentic, meaty content from someone in your industry. That "organic" post was actually a targeted ad. That's the power of LinkedIn Thought Leader ads.

What I Learned About Thought Leader Ads in 10 Minutes

FeaturedInsights· 5 min read

What's a 'Good' Cost Per Lead?

Benchmarks can guide you, but real growth comes from testing your own funnel and balancing measurable ROI with the harder-to-track brand plays that actually move the needle.

What's a 'Good' Cost Per Lead?

FeaturedInsights· 5 min read

Your Marketing Data Is Lying to You (Here's How to Fix It)

This episode of "Teach Me in 10" dives into one of the most common questions we get from clients: How do you set up Salesforce tracking properly to actually measure marketing effectiveness?

Your Marketing Data Is Lying to You (Here's How to Fix It)

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More from the team

The 2026 LinkedIn Thought Leader Ads Playbook

The 2026 LinkedIn Thought Leader Ads Playbook

We pulled 15 months of data across our B2B SaaS portfolio: 17.4M impressions, 6,280 ads, $3.5M in spend. Thought Leader Ads out-hit standard ads by 6.9x on CTR. Here's the full playbook.

FireCrawl + Claude Code + Clay: How I Built a Trade Show Intelligence Dashboard Without Writing a Line of Code

FireCrawl + Claude Code + Clay: How I Built a Trade Show Intelligence Dashboard Without Writing a Line of Code

A Clay workflow example showing how I used FireCrawl, Claude Code, and Clay to build a trade show intelligence dashboard. 21 events scored, 415 ICP companies identified, 1,333 contacts scraped.

Why B2B Demand Generation is Key to Business Growth

Why B2B Demand Generation is Key to Business Growth

Most B2B companies are running lead generation programs and calling it demand generation. They're not the same thing — and confusing the two is exactly why a lot of marketing teams are working hard and not moving the needle.

Stop Measuring Your B2B Paid Media Strategy by Cost Per Lead

Stop Measuring Your B2B Paid Media Strategy by Cost Per Lead

CPL only tells you what it cost to get someone to fill out a form. It tells you nothing about what happened after — and optimizing for it is quietly killing your pipeline.

AI-Powered Email Personalization: How To Triple Your Click Rates

AI-Powered Email Personalization: How To Triple Your Click Rates

The Problem with Traditional Email Segmentation

How To Build a Content Factory

How To Build a Content Factory

You know that feeling when every step of growth feels like you're "wading upstream"? That's how Garrett Jestice's friend described it...

The 260X Content Tsunami: AI Strategy with Ben Ard

The 260X Content Tsunami: AI Strategy with Ben Ard

Ben Ard, founder of Masset, built a unified content library solution because, let's be honest, Google Drive is where content goes to die.

The 90-Day Marketing Playbook: Audits, Alignment, and Actual Wins

The 90-Day Marketing Playbook: Audits, Alignment, and Actual Wins

Stepping into a new marketing role? Here's a practical 90-day playbook that will help you audit, align, and score quick wins.

What I Learned About Thought Leader Ads in 10 Minutes

What I Learned About Thought Leader Ads in 10 Minutes

You're scrolling LinkedIn and see a post that stops you in your tracks. It's authentic, meaty content from someone in your industry. That "organic" post was actually a targeted ad. That's the power of LinkedIn Thought Leader ads.

What's a 'Good' Cost Per Lead?

What's a 'Good' Cost Per Lead?

Benchmarks can guide you, but real growth comes from testing your own funnel and balancing measurable ROI with the harder-to-track brand plays that actually move the needle.

Your Marketing Data Is Lying to You (Here's How to Fix It)

Your Marketing Data Is Lying to You (Here's How to Fix It)

This episode of "Teach Me in 10" dives into one of the most common questions we get from clients: How do you set up Salesforce tracking properly to actually measure marketing effectiveness?

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